WNBA star Angel Reese has stirred conversation across the basketball world after speaking out against Nike’s endorsement of fellow athlete Caitlin Clark. The sportswear giant recently signed Clark to a groundbreaking $28 million contract—one of the richest rookie deals in WNBA history—and spotlighted her in a major billboard campaign in Chicago. The placement of this billboard, just minutes away from Wintrust Arena where Reese plays for the Chicago Sky, has sparked frustration among her supporters who believe this move disregards Reese’s influence and contributions to the sport.
While Caitlin Clark’s meteoric rise and record-breaking performances have made her a marketing sensation, many believe Angel Reese’s impact has been overlooked. With a massive fanbase—over 4 million followers each on Instagram and TikTok—Reese has built a strong brand of her own, amassing $1.7 million in endorsements over the past two years. Her fans, affectionately known as “Reese’s Pieces,” see Nike’s decision as another example of how Black women athletes are often left out of major endorsement conversations, despite their popularity and performance.
Reese did not hold back in voicing her displeasure. Taking to social media, she criticized Nike’s strategic focus, suggesting a pattern in who gets prioritized. She emphasized the need for equity, especially when marketing efforts appear to overshadow her presence in her own city. Her post read, “Y’all see what’s going on… They make it clear who they want to push. Keep that same energy when we stop supporting.” This statement resonated with many, triggering a growing call for fans to reconsider their support for Nike products.
This situation sheds light on a deeper issue of representation in women’s sports. The longstanding rivalry between Reese and Clark has fueled widespread interest in the WNBA since their iconic face-off during the 2023 NCAA championship. Their fierce competition has carried over into their professional careers, pushing the league to new levels of viewership and attendance. With attendance numbers up nearly 50% and ESPN ratings seeing a 170% boost in 2024, the surge in popularity is undeniable—and both athletes have played pivotal roles in that growth.
Still, Nike’s decision to heavily promote Clark in Chicago, Reese’s new home court, has reignited conversations about fairness and visibility in sports branding. For many fans, it’s not about who is more deserving, but rather how often talented Black female athletes are sidelined when it’s time to share the spotlight. As the WNBA continues to evolve, Angel Reese’s bold stance is ensuring that important discussions about equity, endorsement politics, and athlete representation remain front and center.
