Serena Williams establishes a possible billion-dollar company…

You’re probably not dreaming if it seems like every athlete, influencer, and celebrity these days has a line of their own. Full-on product-line launches are becoming quite popular, in contrast to sponsorships, which may provide less profit but need less effort from a well-known individual. Related: Lululemon introduces a revolutionary item

This is due to the fact that owned product lines typically have far higher profit margins as the owner can control the entire process. It also implies that they have more artistic freedom to alter and promote the product anyway they see fit.
Owned product lines, of course, generally typically need a lot more labor than just recording a 20-second promo. Fortunately for most A-listers and celebrities, there are usually full teams of marketers, product experts, chemists, PR executives, and other specialists nearby. Furthermore, before celebrities even consider what might work, they are frequently sold ideas for new products. Actors, models, athletes, and other well-known people own some of the most popular celebrity product brands, which may be found either fully or partially online:

George Clooney: Casamigos tequila (he co-founded it and later sold it to Diageo for $1 billion)

Ryan Reynolds: Mint Mobile, Aviation Gin

Kylie Jenner: Kylie Cosmetics, Sprinter Sparkling Soda

Lady Gaga: Haus Labs makeup

Selena Gomez: Rare Beauty

Kim Kardashian: SKKN makeup, Skims shapewear

Khloe Kardashian: Good American denim

Jessica Alba: Honey Co.

Drew Barrymore: Flower cosmetics

Jennifer Lopez: JLo Beauty

This material appears to have a reoccurring topic, and that’s because it does. These days, the majority of the most well-known and possibly most successful celebrity enterprises are in the cosmetics industry. With an estimated $374.2 billion in value in the United States in 2023, this is a rising industry.

NEW BEAUTY COMPANY LAUNCHED BY SERENA WILLIAMS

For celebrities and prominent A-listers, the cosmetics industry appears to be one of the best opportunities to enter. A lot of time spent in the hair and makeup chair is required for all those appearances, interviews, and red carpet walks. And you usually pick up a lot of insider tips and tricks if you appreciate paying attention to that kind of thing.

It’s also not a difficult business to start into if you know the proper people because it’s such a big industry with large profit margins and quick turnover (people are nearly always keen to test new things). Serena Williams, an Olympic gold medallist and tennis player, is the newest player in the market with her Wyn Beauty cosmetics line. To see the embedded media, view the original article. On April 3, Williams, who previously revealed to Vogue that she was “evolving away” from tennis, debuted the first ten pieces of her Wyn Beauty brand. The first product launch consists of:

Word of Mouth Max Comfort Matte Lipstick, available in 10 colors

MVP: Most Versatile Pigment Multifunction Lip & Cheek Color, available in 8 colors

Say Everything Max Intensity Featherweight Lipstick, available in 10 colors

Big Vision Lengthening & Defining Tubing Mascara

No Words Needed Lip Serum

Taking Shape Brow Shading Pencil, available in 3 colors Nothing To See Soft Matte Creamy Concealer, available in 20 colors

Guideline Waterproof Liquid Eyeliner

Glideline Longwear Eye Pencil

Featuring You Hydrating Skin Enhancing Tint SPF 30, available in 36 colors

Every product comes in recognizable neon tennis ball-colored packaging and offers a broad selection of lip and face cosmetics that are suitable for all skin tones.

“When I would travel to places 20 years ago before 40 shades of foundation existed, I had to be the biggest advocate for my makeup,” Williams said. “I had to learn how to do makeup on my own since I couldn’t rely on cosmetic artists to have my color. I knew I had to make something because I had never discovered a skin tone that I genuinely liked and that worked.” Williams claimed that she had been working on the line for more than five years and that she was able to fully dedicate herself to its development after she retired from tennis in 2022.

“I thought it was necessary to include some… and I felt that the green tennis ball packaging—what we call our Wyn chartreuse—made sense and accurately reflected my narrative. To me, [the color] conveys a lot of vitality when it’s in your hands. I will always love tennis, so it means a lot to me. Starting on April 7, the range will be sold both online and in-store, including at Ulta (ULTA), a superstore for beauty products.