Wisconsin’s Offensive Coordinator Search: Ranking the Top Candidates

With the departure of Phil Longo as the Wisconsin Badgers’ offensive coordinator, the hunt for his replacement is underway. The next hire is critical, as head coach Luke Fickell looks to maintain momentum while enhancing the team’s offensive strategy. Here’s a breakdown of potential candidates, evaluating both their potential upside and likelihood of joining the Badgers.

Gino Guidugli (Notre Dame QB Coach)

Seen as a leading contender, Guidugli has a solid rapport with Fickell, thanks to their time together at Cincinnati. Despite having only one season of offensive coordinator experience in 2022, he is considered a “safe choice.” If not selected as offensive coordinator, he could still join the staff in another capacity. Guidugli’s strengths lie in his familiarity with Fickell’s system, though critics question if a bolder pick would be more impactful. Potential Upside: 7/10. Likelihood: 7/10.

Mike Denbrock (Notre Dame Offensive Coordinator)

The highest-paid offensive coordinator in college football, Denbrock boasts an impressive résumé, including a successful partnership with Fickell at Cincinnati. However, his current role with Notre Dame and hefty price tag make him a longshot. If he were available, his tactical acumen could elevate Wisconsin’s offense to new heights. Potential Upside: 9/10. Likelihood: 2/10.

Jason Eck (Idaho Head Coach)

A former Badgers offensive lineman, Eck is excelling as Idaho’s head coach, implementing a traditional pro-style offense. His ties to Wisconsin football and Midwest recruiting expertise could make him a cultural fit. With his tactical experience and understanding of the program’s roots, Eck is both a strategic and sentimental choice. Potential Upside: 7.5/10. Likelihood: 7/10.

Ben Arbuckle (Washington State Offensive Coordinator)

At just 27, Arbuckle is a rising star in college football, known for his dynamic offensive schemes. His ability to develop quarterbacks and his potential to bring WSU’s John Mateer as part of a package deal are enticing. Arbuckle’s youth and energy could rejuvenate the Badgers, though he’ll likely attract interest from other programs. Potential Upside: 9/10. Likelihood: 6/10.

Brennan Marion (UNLV Offensive Coordinator)

Known for his innovative “Go-Go Offense,” Marion is a high-risk, high-reward option. His approach has proven explosive, although red-zone efficiency and adaptability in the Big Ten remain concerns. Marion’s appeal lies in his recruiting potential and creativity, making him a bold alternative to safer choices like Guidugli. Potential Upside: 8/10. Likelihood: 6.5/10.

Tom Herman (Former Texas Head Coach)

Once celebrated as a top offensive mind, Herman is best remembered for his national championship-winning stint as Ohio State’s offensive coordinator. His past success, combined with ties to Fickell, could make him a compelling candidate. However, questions linger about his ability to recapture past glory. Potential Upside: 7.5/10. Likelihood: 5.5/10.

Brian Hartline (Ohio State Co-Offensive Coordinator)

A top-tier recruiter and wide receiver coach, Hartline has limited play-calling experience but an undeniable knack for player development. While his interest in becoming a primary offensive coordinator could align with Wisconsin’s needs, his ties to Ohio State and recent demotion could complicate negotiations. Potential Upside: 7.5/10. Likelihood: 3/10.

Mike Shanahan (Indiana Offensive Coordinator)

No, not that Mike Shanahan. The current Indiana OC transitioned seamlessly from James Madison, revitalizing Indiana’s offense with creative and effective play-calling. His growing reputation could make him a sought-after candidate for several programs, including Wisconsin. Potential Upside: 9/10. Likelihood: 5/10.

Eric Morris (North Texas Head Coach)

Though his stint as head coach at North Texas has been unremarkable, Morris is known for his high-octane offenses at Texas Tech and Washington State. His creativity and ability to develop explosive offenses could make him a sleeper pick. Potential Upside: 8/10. Likelihood: 2/10.

Paul Chryst (Former Wisconsin Head Coach)

In a nostalgic twist, Chryst could theoretically return as offensive coordinator. While his past success in this role is noteworthy, concerns about revisiting an old chapter make this option improbable. Nonetheless, his understanding of the program offers a unique perspective. Potential Upside: 6/10. Likelihood: 1/10.

The Road Ahead

As Wisconsin evaluates its options, the decision will hinge on striking the right balance between innovation and reliability. Whether it’s a bold choice like Arbuckle or a steady hand like Guidugli, the new offensive coordinator will play a pivotal role in shaping the Badgers’ future.